With so much of the web, and other media, steadily increasing the demand for motion content, most companies, large and small are now asking photographers to provide them with full digital asset libraries, comprised of both stills and motion. Agencies and clients often prefer working with experienced pro still photographers, who typically have a natural ability for composition, and who have developed a unique artistic style of their own. This means that the photographers who can provide everything these clients need are enjoying more success than those who can only provide one, or the other.
Stephen Austin Welch KN+SAW (Katrine Naleid and Stephen Austin Welch), are a Directing Duo, as well as Still Photographers. As a directing team specializing in lifestyle spots, they compose fresh and whimsical imagery. KN+SAW shoot both broadcast and print campaigns. Their trademark footage is filming connected moments and storytelling that has surprise and payoff. Their vast array of 15 years of experience in commercial advertising gives them an advantage. Often, KN+SAW are hired to not only direct spots but also shoot the corresponding print campaign, as they did recently for Elmer’s. This motion and still combination keeps them active on sets around the globe.
Directing spots for Burger King as well as documentary shorts for clients like Fund For Teachers keeps them creatively engaged. Other standout projects include work for: Apple, AT&T, Chrysler, Coke, Corona, Kellogg’s, Hilton, Kraft, Levi’s, Tylenol, Target & Walmart. On large projects, like the Huggies shoot where they filmed 120 babies and 9 actors playing parents, they handled the production with the same amount of grace and attention to detail as their smaller narrative documentary assignments.
For their directing work, KN+SAW are represented by Traveling Picture Show Company. Katrine’s still photography website is knphoto.com. Stephen still photography website is saw-art.com and he is repped by agent Norman Maslov.
KN+SAW have been collaborating on shoots for the past 10+ years. “We started shooting personal projects together. That collaborative work rose to the top on our reels and in our portfolios. And just like that, a lightbulb went on in our heads: by working together we were stronger visual storytellers. We create and capture inspirational, authentic lifestyle moments. Shooting real emotion is what we are all about."
Jennifer Davick, Director / Photographer. The world of photography no longer fits within clearly defined content platforms. Today, a story must migrate among print, still, sound and motion. Jennifer embraces this hybrid world of storytelling as a food photographer and director for commercial, editorial and publishing clients.
Known for her ability to capture all aspects of food, culture and lifestyle, Jennifer and her team serve brands such as Norwegian Cruise Line, US Dairy Export Council, Delta Air Lines, Whole Foods, Southern Living, Rizzoli, Coastal Living, The Fresh Market, Publix Super Markets, Chronicle Books, Oxmoor House Books and Better Homes & Gardens.
Jesse Hughes, Director of Sales and Marketing, Erickson Productions, Inc. Jesse has been in the commercial image making business since 1996. He started at Creative Management Partners in New York representing TV commercial directors and then moved to Chicago in 2000 to represent and seek out commercial work for over 70 photographers over the next 6 years.
During his brief stint at Radical Media, he recognized the migration of ad spend towards stock photography and partnered with photographer Jim Erickson. Jesse moved to Petaluma, CA in 2006. Since then he and Jim have grown Erickson Stock into a premiere source for high quality stock photos and videos. Erickson Productions has three businesses: Jim Erickson Assignment, Erickson Stock, and Fat Cat Digital, its digital retouching division.
Michael Patrick O’Neill, Staff Photographer, Digital Artist, Erickson Productions, Inc. Michael has been working in commercial photography since 2003. He began his career in New York working for boutique stock photo agency Glasshouse Images during its startup. In 2006 Michael moved out west to San Francisco in pursuit of his MFA in Photography. That same year he joined the ranks at Erickson Productions initially working as a digital artist.
When the opportunity arose to take on the role of Jim Erickson’s First Assistant position, Michael jumped at the chance. Now Staff Photographer, Michael has been lucky to work alongside Jim doing assignment jobs in China, Belize, Italy, the Caribbean Islands and all over the US. During his ten years at Erickson Productions, Michael has worked closely with Jim Erickson and Jesse Hughes to help build their very exclusive collection of high quality stock photos and videos which is quickly approaching 100,000 stills and clips.
Director, cinematographer, photographer, editor, Jason Mitchell has an ability to craft a visual story then compose and light it in a cinematic style. This is the culmination of years working as a broadcast journalist for the US Navy, designing and establishing numerous broadcast studios, working as a freelance cinematographer and editor on projects from commercials to narrative and documentary features, and finally developing a unique style of combined photography and digital artistry with his partner Stacey Ransom, as Ransom & Mitchell. Jason will Moderate, and contribute to the discussion.
We’ll discuss the entire process of providing still & motion digital asset libraries. We’ll start with: Defining your Client’s expectations, then move into Determining the Scale of the Production, and the Scope of your Responsibilities (for example, will you be doing the motion editing), then discuss How to Negotiate, without being at a disadvantage to production companies. Next, we’ll cover Equipment and Crew, and end with Completing the Job on time and within your Estimate, as well as Delivery and Payment. While we will discuss how the Stills and Motion are usually directly related in these sorts of jobs, we’ll focus primarily on the Motion side.
We plan to answer as many of these relevant questions as time permits:
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Incoming APA SF Chair & APA National Executive Board Member Lisa Vortman, Vice-Chair...