2024 11th Annual Portfolio Reviews

Sat 08th Jun, 2024

Posted by APA SF Director Posted in Career Development, Portfolio Review

APA SF 11th Annual Members Only Portfolio Review

Meet potential new clients; show them your finest work.
Receive valuable feedback about your work and presentation.

Saturday June 8th, 2024
1:00 to 5:00 PM 
CAPITOL ART,  SAN FRANCISCO

American Photographic Artists, San Francisco has a very special annual opportunity for APA Photographer Members to meet face-to-face with insightful and influential Reviewers. You choose three Reviewers to meet with, to help you refine your portfolio and advance your career. In each 15 minute appointment, you'll be able to show these top creatives exactly what you do, and personally connect with them about who you are - plus, the reviewers will offer you crucial career-improving feedback. You can present your finest work in a digital or print portfolio, we welcome motion and stills work! 

We booked this years event at the impressive Capitol Art studio, and there will be an exclusive part at the end of the reviews, so you can all get to know each other and begin the collaborative creative process. Unlike other Portfolio Reviews, every member attending will have the opportunity to meet & talk with many of the Reviewers during the exclusive Private Party from 4-5 PM. 

This Portfolio Review Registration is now open to all !

**** Please read all event information here and if you are interested in booking appointments send an email to director@apsf.com with your top 5 choices for which reviewers you'd like to meet with, we will do our best to schedule you with your top choices. (appointments are filling fast !) ****

PORTFOLIO REVIEW COSTS

(Includes 3 Appointments)

ProPlus Members Rate - $150.00

Professional Member Rate - $225.00

Emerging Member Rates - $300.00

Non-Members / Public Rate - $525.00

Additional Reviews added after your first three - $75.00 per

Please Note:
- All payments are non-refundable at any point.
- There is an additional, nominal Eventbrite fee at registration. 

EVENT FUNDAMENTALS

- Available to APA ProPlus, Professional, or Emerging membership from all Chapters. Must be current when you register and on the event date.

- Your registration includes 15 minute appointments with THREE of the Reviewers. You can register for additional reviews for an exrta fee. 

- Admission includes the private party from 4 -5 PM with many of the Reviewers

- Please plan to get there well before your first appointment on review day. 

- We cannot change any appointments after we have confirmed them.

- We will do our very best to book your three top Reviewer choices.

- If a Reviewer has to cancel at any time, we will re-schedule your next choice if possible, or place you where available. 

- Appointments open first to ProPlus and Professional Level Members on May 9th

- Appointments open for Emerging Level Members on May 14th

- Any available Appointments will open for Public will open on May 30th for $500.00

Increase your membership to Emerging, Professional or ProPlus levels to gain first access and discounted rates on appointments ! 
Join or Elevate your membership Status

2024 APA SF PORTFOLIO REVIEWERS
______________________

Ron Beinner | Photography Producer, Editor, Collaborator and Consultant.

I worked along side the editors, writers, art directors and photographers at Condé Nast Publications and Vanity Fair magazine to connect all the dots and produce covers, portraits and portfolios on location from Anchorage to the Amazon River and on to Timbuktu for over two and a half decades. I currently have a Silicon Valley based role more on the business side and continue to consult with photographers to develop their work and figure out how best to present it. I’m also putting together my first book. Stay tuned. 

Creative photography production and consulting in New York, Los Angeles, San Francisco and on the road worldwide. 

Personal website: ronbeinner.com

______________________

Mike Ruiz | Creative Director / Brand Storyteller

Hailing from Oakland, CA, Mike has worked in the Bay Area creative industry for 20 years, both in-house and on the agency side. He has developed campaign work across a range of top-tier brands in tech, gaming, telecom, CPG, retail, and finance. His current focus is brand strategy and storytelling through film and video work, but his experience has crossed all mediums, including print, digital, radio, and broadcast.

Recent clients: Meta, Google, Hidden Valley, Ebay, T Mobile, LG, Soyvay, 

Personal website: mikeruiz.work

______________________

Tara Kennedy | Sr. Creative Producer
Tara is an integrated creative producer, working with creative advertising teams across digital, video, OOH, print, social, and more. Outside the office, you can find her frequenting Alamo Square Park and Alamo Drafthouse theater. She loves to travel and has visited all 7 continents, but is happy to call San Francisco (her favorite city) home for the last 7 years.
 

Recent clients: Ad agencies in NY and SF, Fun Works // Credit Karma, Clorox, Doordash, Logitech, Dave. R/GA California // Airbnb, Reddit, Google, PUBG. 

Personal website: tara-kennedy.com

______________________

Jamie Mccathie | Creative Director and Co-Founder of General LLC,
a strategic creative company from California.

In his past life, he was a veteran of big branding agency Turner Duckworth for over 18 years. Jamie spent the first half of his career in London, surrounded by designers, photographers, illustrators and musicians before moving to California in 2012. For 10 years he headed up creative teams in San Francisco, becoming the Executive Creative Director. He went on to develop the Head of Design & Creativity position for Beam Suntory in 2021, a role focused on connecting all creative disciplines and agencies. Jamie graduated from Somerset College of Arts in the UK with a B.A. in Visual Communication. Friends were made, accolades earned, and many awards won. Most notably a Grammy.

______________________

Brandi Moore | Rep and Owner of Brandi Moore Management
full service creative and production agency working Nationwide.

Moving from Honolulu to California I had a dream. To connect people with one another. First coming into the industry as a creative, I successfully designed handbags for a Bay Area brand. One of which was featured in Lucky Magazine when I was 20. I was immediately drawn to the fashion industry knowing my purpose was here. Throughout my life I’ve recognized that my true passion lies in supporting and uplifting creatives in our industry. Through the philanthropy and humanitarianism work we do, we’ve been able to create a space for creatives who are stronger together. It’s this agency's sole purpose to support our community anyway we can. After all, happier creatives mean happier clients! Our team is made up of a broad group of people including those who speak for the underserved groups of Women, BIPOC, LGBTQ+ community.

Who we represent: Producers - Art Directors - Photographers - Stylists - Manicurists - Hair and Makeup Artists for all creative collaborations in Commercial, Advertising, Luxury, and Fashion Production. 

Website: brandimooreagency.com

______________________

Roz Romney | Freelance Creative Director + Art Director

Roz Romney is a freelance art director and creative director based in San Francisco. She has created advertising for a broad range of clients including Levi's, Microsoft, The Gap, HP, Google, Samsung and Busch Beer. Over the years, Roz has had the opportunity to work with many agencies like BBDO, DDB, FCB, Ogilvy, Argonaut, 72andSunny, Goodby Silverstein & Partners, Butler Shine, to name a few. She's also consulted directly with companies like Amazon, Cisco and Nest. Creative problem-solving and engaging consumers in a genuine way is its own reward, but her work has also been recognized by Cannes, The One Show, Communication Arts, The Clios, and more.

Website: 

______________________

Libby Brockoff | CEO Odysseus Arms

A recent recipient of the British Design and Art Director’s club President’s Award for a lifetime of achievement, she’s been named one of the most influential advertising women of the past century by Campaign magazine. Following her co-founding of renowned London agency Mother at age 27, she paused to be a mother for several years, then returned to the industry to invent the Third3ye process. Her method combines strategy, creative, humans, data with her three decades of experience building iconic brands on three continents. PayPal, Farmers Insurance, Barefoot wine and The Body Shop all credit Third3ye for firm strategic navigation and  market success. She’s appeared on stage at Cannes, supported the BLAC initiative as well as offered returnships for countless women who paused their careers to be a mother. 

Website: o-arms.com

______________________


Jennifer Bakken
| Creative Director


I have spent over 25 years working in various roles within the fashion and retail industry. My career started in graphic design and art direction, quickly evolving into photo art direction and creative direction for various large retail brands such as Target, Levi’s, Old Navy, Gap, ULTA, Walmart.com and PB Teen. Over the years it has become my passion to be a part of creating the most beautiful, compelling and brand appropriate imagery to support various marketing initiatives as well as e-commerce. In addition to this over the past few years I have also started taking pictures, with an editorial approach to imagery of pets and their owners.

Most interested in seeing: fashion, lifestyle, people, advertising, marketing, ecommerce, commercial, retail, editorial...

Website: jenniferbakken.com / petspeoplephotography.com

______________________


(Portrait by Brandon Ruffin )

Cecilia Caparas Apelin | Creative Marketer + CEO of Ciel Creative Space

Cecilia Caparas Apelin is an entrepreneur, creative marketer, producer, and lover of design, fashion, music and art.  Cecilia is the CEO and Co-founder of Ciel Creative Space, a multi-use artistic sanctuary in Berkeley, CA where creatives produce content and experiences within 55,000 square feet of connecting studios and event space.

With 25+ years of experience in the advertising, music, tech and fashion industries, Cecilia has utilized her talents to support a breadth of national and international companies such as Logitech and Old Navy.  As founder of creative agency Indigo Sky, she led teams producing award winning work for clients such as Condé Nast, Gap, Tailored Brands, Airbnb, and Samsung. 

With a mission to disrupt the creative industry, Cecilia works to be a changemaker by introducing new opportunities and opening doors for BIPOC female creatives and entrepreneurs.  Her personal mission and commitment to communities around the globe can be seen in her work as a board member for SoHo House, DesignBayArea and the Bay Philharmonic as well as her involvement and support in organizations like the Women’s Presidents Organization and various national and international nonprofits. When she’s not creating magic and sparking change, Cecilia can be found spending time with her two daughters, meditating in nature or checking out the latest art or music show.  

Website: cielcreativespace.com
 

______________________


Paul Trapani
| Creative Director, Kendo Brands


Paul Trapani is currently the Senior Global Creative Director at Kendo Brands, overseeing emerging brands like Ole Henriksen and Lip Lab. Before assuming this position, he spearheaded creative direction at American Giant and Dolls Kill, both prominent direct-to-consumer brands. Trapani began his career as a freelance photographer and later became the creative photography lead at the fashion retailer Nasty Gal.


Website: paultrapanicreative.com | IG: Paul Trapani

______________________


Byron Del Rosario | Creative Director, Venables Bell

Byron Del Rosario is a creative with twenty years of Ad Industry experience. He is currently working as Group Creative Director at Venables Bell + Partners in San Francisco. While working across a tapestry of clients including Audi, Google, Frito-Lay amongst others, his most notable stint was running Reebok as it re-invented itself as a streetwear brand. His work has been recognized across the major creative award shows from Cannes to One Show to Mom’s Refrigerator. And while crafting and making are amongst his favorite things to do as a creative, he emphasizes being a people-first person— taking great pride in managing creative teams and fostering their careers.

As a Filipino-American and minority in the industry, ensuring that his ideas and those of other minority groups are received are one of his top priorities. He is a consistent voice and presence for making sure that DEI ideals are incorporated at every stage of an idea. Whether it be sensitivities, insights, production, or representation, he believes in using the little sway that he has in promoting work that better reflects the ever-changing American landscape.

Throughout his stint, he’s been even luckier to be raising five kids— Nathan, Hannah, Luke, Bella and Mateo. And double luckier to be married to his wife, Kat, who supports him making the things that he makes: ads, photos, designs, illustrations, messes, and coffee. The combination of family, some decent art instincts, a wide, but shallow knowledge of pop culture paired with life experience shape his positive perspective in the creative industry.

Client Experience: Intel. HP. Google. Apple. Bay Alarm. AG1. Opendoor. Audi. Hyundai. Saturn. Scout. Reebok. Elizabeth Arden. Frito-Lay Variety Pack.Healthy Choice. P.F. Chang’s. Orville Redenbacher. Westin. Renaissance. Marriott Bonvoy. Affirm. Washington Mutual WaMu. Barclay’s. Skyy Vodka. Sprint. Comcast.


Website: venablesbell.com

______________________
 


Renee Jean | Art Director + Producer

Renée has 16 years experience in the creative industry, most recently collaborating with the team of Today at Apple. Her robust background in marketing is characterized by successful partnerships with clients spanning diverse industries, sizes and target demographics. Working primarily with Fortune 500 titans, she has invaluable working knowledge of the unique marketing challenges, trends and creative solutions required for each. Renée has proven to be a highly adaptive and creative thinker with the confidence to approach both traditional and non-traditional creative initiatives. She has teamed up with world class 3rd party photographers, illustrators, digital artists and designers, as well as joined forces with in-house photo studios, post production, production and creative teams. She currently lives in San Francisco and is focused on creative and production roles in tech.

Website: renee-jean.com

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