The APA National Business Manual
Our Business Manual is a guide to successful photography business principles. The APA Business Manual is an essential asset for professional photographers and assistants. It’s one of the many valuable resources provided by American Photographic Artists to the photographic community. The Business Manual is available to APA members and non-members alike. If you are not yet an APA member, we encourage you to join, but you can access the Business Manual any time here, or by going to the Advocacy section on the APAnational.org website.
Go here to download the entire APA National Business Manual, or any of the following sections:
Estimating and Licensing
The Licensing Business Model
Licensing vs. "Buyout"
Writing a License
The Art of the Estimate
Billing Terminology and Structure
Work Made for Hire
Forms and Lists
Job Change Order
Terms & Conditions
Model & Property Release Forms Overview
Testing/Self Promotion Model Release
Model Release and Consent Agreement
Professional Assistant Manual
Effective Strategies to Get Professional Assisting Work
Photography Assistant Invoice
Copyright Registration: Vital to Your Success
Photographer's Copyright Tutorial
Working with Artist Representatives
Tips for Protecting Your Work
While social media sites provide a vast network of marketing opportunities with little or no outlay of cash from users, as you'll see from our Social Media White Paper they are not without costs of a different kind. Consequently, APA recommends that if you choose to post images to social media sites, you do so with full awareness of the potential consequences:
- Terms of Service (ToS) and User Agreements are binding legal documents that apply to you whether you read and fully understand them, or not.
- Most of these documents dictate ways in which the services can use, share, even sell your images without any further permission from you.
- Images you post may escape your control and may not ever be completely removable from the internet, even in cases where you may be legally liable.
- Even if your images never leave the site, you may forfeit future licensing opportunities because clients may want exclusivity that you cannot guarantee.
- You may be liable for others' use, or misuse, of your own images that you post.
If you choose to post images to social media sites:
- Consider limiting your postings to a small, finite group of images you're willing to devote to a marketing or business plan.
- Consider watermarking your images to limit their commercial viability and to prevent your images from becoming separated, or "orphaned" from you, their creator.
- Consider linking to your images from your blog or website, rather than posting new files.
- Check your insurance policy to be sure you're covered for the potential liabilities you assume when posting to social media.
Know your rights. Take a few minutes to read the ToS for wherever you choose to post your work, then decide. And if you don't understand or you're unsure, don't rely on readings on the internet. Consult your own attorney for legal advice.
APA’s California Sales Tax Guide
This document is an explanation of the basic application of sales tax for photographers in California. It covers many situations, but not all. There are additional nuances and gray areas that have been left out in an effort to get the main points across as simply as possible. We advise you to write to the BOE to get specific advice in situations that are not covered here.